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Mama Cook

Student: Mennatullah Kenawi Saad
Type of work: Digital service, Interaction design
Supervision:
Jochen Braun
Year: 2015

The core concept behind Mama Cooks is to encourage housewives and make their home cooked meals a marketplace to connect to people with busy lives and have no time to cook,

CONCEPT DEVELOPMENT

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The challenge
Giving opportunities to housewives to get income, reach people, encourage their skills, get a job at home, which serves people who prefer to eat homemade food rather than fast food, and reach to the housewives easily. Mama Cooks serves homemade food and incorporate with ‘Mashaweer’, delivering the food through mobile application on a regular daily basis. The housewives do not need pressure, as they can do one dish in a day, microdelivery. Each cook serves one or two meals a day, which gives the user variations of food type.

DESIGN ELEMENTS

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FINAL EXPERIENCE

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