More selected projects

Mallme

Student: Sarah Ragab
Type of work: Digital service, Interaction design
Supervision:
Jochen Braun
Year: 2015

Mallme is a platform for helping people finding out their route inside the malls and enhancing their overall mall experience. 

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IKEA case study
Ikea is one of the stores that has put the seamless user journey into action. Putting in mind the three types of users ( Locater- Explorer- Dreamer) and by studying their mind set, the store design itself was constructed in way that would fit all the customer segments.

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WireframesWireframes

DESIGN ELEMENTS

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FINAL EXPERIENCE

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Aim
Mallme aims to take the shopping experience to a new level and allow people to navigate more effectively and easily.

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