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Keifkon

Student: Reem El Sayed Samy
Type of work: Exhibition design, Editorial, Visual identity
Supervision:
Jochen Braun
Year: 2016

Keifkon is an exhibition about the Syrian crisis and the state of being a refugee. Keifkon communicates the journey of the refugee from taking the decision of leaving home till reaching a new home in a new host community. It aims at igniting a base for discourse about the Syrian crisis.

Background
Communal Harmony refers to the principle of having people with different backgrounds and ethnic values living together within one community peacefully with the aim of reaching mutual goals that benefit them and their community.

Integration is a dynamic process that occurs at both the level of the individuals and the host community. It includes the access to social welfare and participation in the cultural, social, economical, and political life of the local community through belonging and identification in the neighbourhood and enrolment in social interactions and social institutions. Therefore, it is a two directional process that involves the refugee as well as the host community.

How the process of Integration take place?
For a refugee to reach full integration, he has to pass through major points where the refugee is a member, a contributor, and the refugee sharing his opinion concerning the community affairs. These major points are called indicators of integration.

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CONCEPT DEVELOPMENT

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Exhibition statement
Based on the conducted research and interviews with the Syrian families living in Egypt, and upon listening to their stories came the main exhibition statements "Anyone could be a refugee over night" and "Humans are not numbers on pages or statistics in the news".

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DESIGN ELEMENTS

Design process
The design elements were based on the core values that the project aims at communicating with the audience. Typography was intended to have a brutal heavy structure in both the Latin and the Arabic choices. The core values are reflected in the layout structure, photography approach as well as other graphical elements like the textures and the photo collage technique.

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FINAL EXPERIENCE

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Naming concept
Keifkon in Arabic means how are you doing in the Syrian dialect. Through the word “Keifkon” people are asked how they are doing and what are their emotions, the answer of this word is what they said during the interviews. 

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