More selected projects

Heliopolis Experience

Student: Safeya Mohamed
Type of work:  Signage, Interaction design
Supervision: Jochen Braun
Year: 2016

Heliopolis is a famous, historical part of Cairo with the Korba area, known for its beautiful architecture, facades, and landmarks that give a distinctive identity. Unfortunately, it is left unattained, neglected, and lacks any navigational system.

 

Research Phase
A thorough research was made to properly understand what is way-finding? How do users perceive their surroundings? How they decipher space around them? And what is the role of signage to help ease their navigation. Also a field research was made to better know the district. Its landmarks and the key visual attractions according to its regular users. 

CONCEPT DEVELOPMENT

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The Aim
The project aims at visually transforming Heliopolis' way-finding system to facilitate navigation for citizens by creating experiences, taking into consideration social and educational levels, illiteracy, and languages. It encompasses journeys that correspond to users' interaction with surroundings,place perception, interests, and characteristics. The solution provides a path with directions that highlights landmarks and attractions, a map, and signs implemented in the streets. The map encourages users familiar with the place to visit it as it creates memorable experiences, as well as invite new ones to try it out for the first time and facilitate it. This design project aims to raise awareness to Heliopolis' historical legacy and motivates users to experience the place. 

DESIGN ELEMENTS

Manual Map Decoding
The following step was to decode the space into different areas; as shopping places, food, banks etc... as well as highlight the main roads and landmarks.

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FINAL EXPERIENCE

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GIVEAWAYS | PLAYING CARDS

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