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Companion

Student: Mirna Ismail, Nada Hesham and Merna Ayman
Type of work: Digital service, Interaction design
Supervision: Jochen Braun, Mariam Nezar Saleh
Year: 2014

Companion is a service for providing spiritual guidance that helps the user in sharing his feelings, progress and thoughts day by day. Companion aims at helping recovering addicts by creating and reflection the experience of the NA meetings and incorporate it in their daily routines. The application holds a metaphor that captures the essence of the meetings with its trustworthy and respectful atmosphere.

The Narcotics Anonymous (NA) is a non-profit fellowship or society of men and women for whom drugs had become a major problem. "We are recovering addicts who meet regularly to help each other stay clean. This is a program of complete abstinence from all drugs. There is only one requirment for membership, the desire to stop using" (Little White Booklet, Narcotics Anonymous, 1986). The NA fellowship first started in Egypt in 1989 and has been operating since then. It is believed that the NA program has the potential to be experienced digitally beyond the regular meetings. That's why a platform was designed that would act as a spiritual guide for the recovered additcts as well as helping them share their feelings, progress and thoughts day by day.

INSIGHT RESEARCH

Personas and user journeys
Based on the conducted interviews and observation, a series of personas and user journeys were created to represent the different target group members' classification and also to highlight the major user interactions. The users were found to go through main phases (Before the meeting, During the meeting, and After the meeting) where the journeys' structure was based on those phases.

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Problem
Recovered addicts needed to carry the meeting experience outside. Yet, these aspects had to be considered when tackling the designed approach.

The application holds a metaphore that captures the essence of the meetings which often happen in the night using the light of a candle only to create a relaxing and trustworthy atmosphere.

CONCEPT DEVELOPMENT

Based on the insights and data obtained, it was concluded that designing a mobile application would be the most efficient solution, since recovering addicts needed a platform that can provide them with some experience of the NA program, and this platform would be accessible anytime and anywhere

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Moodboard
A moodboard was created in order to visualize Companion's brand identity and essence, and also to provide a basic overview of the colors, pictograms and visual style that were going to be implemented in the application.

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DESIGN ELEMENTS

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FINAL EXPERIENCE

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The client thought this style suited what they had in mind as it added an emotional feel to the application, gave the impression of respect, and reflected the meeting as well.

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