Recently the problem of traffic in Egypt have increased due to the rapid increase in the number of vehicles. And this led to daily traffic jams and overexhausted commuters. Therefore Bus Pooling was initiated to encourage people who share similar living and work destinations to bus pool which would result in a less number of cars in the streets.
The idea of sharing rides is new to the Egyptian society so the challenge was to create a clear, functional and an inviting platform for the Bus Pooling service. Also there are people who are currently using the service so it was challenging to analyse their needs and reach a mechanism and a design that would satisfy those needs.