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Blood bank

Student: Rana Walid, Mai El Maraghy
Type of work: Digital service, interaction design
Supervision:
Jochen Braun
Year: 2015

Donated blood helps people who have lost blood in an accident or who have an illness such as cancer, anemia, sickle cell disease, or hemeophilia to overcome their disease. Blood bank is a mobile application that aims at building a trusted link between the donors and the receipients, and increasing the number of donors leading to saving more lives.

Background
The main problem is the lack of awarness about blood donation and announcements for the blood donation campaigns. People are not motivated to donate, some females donors refuse to leave their contact numbers. In addition to the fact that blood centers run out of some blood type as type O and type B.

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User journey
Different user journeys were created to undertand the flow of the users in order to understand how to enhance the user experience through the app.

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DESIGN ELEMENTS

Mood board
Mood boards were created in order to understand the visual direction that captures the identity of the blood band app. The design elemets were chosen to reflect the visual identity of the app through the color schemes, typography and icons.

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FINAL EXPERIENCE

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Purpose
Blood Bank main's purpose is creating a trusted link between donors and receipients that would increase the posibility of saving more lives.