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Solace

Student: Aliaa Assem, Nora El Assal, Sherifa Hafez
Type of work: Digital service, Interaction Design
Supervision:
Jochen Braun, Dina Darwish, Mai Sedkey
Year: 2017

Solace is women’s companion throughout the breast cancer journey. Solace is a woman’s support system, planner, reminder, source of relaxation and most importantly, and her friend. It combines both functionality with emotions giving all need of comfort and reassurance especially in the moments of distress.

According to the Egyptian National Institute of Oncology, one out of 8 women gets breast cancer during her lifetime. Breast cancer patient are 17% of the total cancer patients in Egypt. The earlier the breast cancer is diagnosed, the better are the chances of recovery.

RESEARCH INSIGHTS

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CONCEPT DEVELOPMENT

The challenge
To ease the journey for the breast cancer patients during treatment through the mental and physical rehabilitation. This could be accomplished through understanding the connection between the body and the mind and value its ability to help patients recover. 

VISUAL IDENTITY

The design direction is based on creating a peaceful atmosphere for the breast cancer patients by providing the mental and physical therapy to relieve the stress and tension caused by exhaustive medical treatment. The core values are natural, motivational and healing.

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FINAL EXPERIENCE

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