VISUAL IDENTITY, DESIGN SYSTEM, GENERATIVE DESIGN
Transforming a Windows replica into a digital IT brand.
Alnafitha is the leading IT company in Saudi Arabia. With over 25 years experience in the IT sector Alnafitha is covering any IT related challenges for their clients. Since their start being the first Microsoft Windows distributor in the region their brand had been untouched. The shift of the brand narrative from a one-stop-shop into a consulting based IT service company had to be extracted first.
After conducting several co-designing workshops we were able to pin point the essence of the changed company profile. The solution is a radical change of Alnafitha’s identity. We were able to successful bridge this transformation into an easy to apply and to maintain online design system – for digital and print. In total over 30 applications were developed and documented.
The platform puts increasing emphasis on two important aspects, firmly rooted in Alnafitha’s history and DNA. The focus on a comprehensive IT-product portfolio combined with a full cycle of IT services. The mission is to be the kingdom’s most customer centric company for IT solutions, helping organizations to grow while focusing on efficiency and not just effectiveness.
The central visual element is the Super Cycle. Each super cycle is a unique symbol that represents the unique and customized experiences the clients of alnafitha are offered. Part of the Design System is a Generator that enables alnafitha to produce endless versions of the Super Cycle – for print and digital usage.